This study focused on the popular genre cinema, the Hong Kong’s erotic cinema, also called ‘Category III’ in the 90’s. The analysis of texts concerning about sexuality, gender myths in this alternative genre. First of all, the“ancient costume”means the story came from China’s historical past or the Chinese literature and utilize the generic iconography of a period or costume film. Second, the term of‘erotic’means th genre cinema full of nude and classified at Category III by Hong Kong’s TELA. And find out the generic formula and the ideology of these formulas. This study, based on the linkage between movies and contemporary culture and society, presented the different points of view about the ideology of this genre, and the genre evolution in the 2000.
The genre has several formulas, first of all is the punishments to The libidinous, make them end tragics. Second, parody martial art genre and kungfu film into spectacular sexual behavior. Third, the masculinity myth and independent women to lust of a pair of sex people, but these freedom women will have ‘bed happened’. Finally, the evolution of these genre in the Millennium, the style become more thriller to emphasize moralistic messages.